profile

Beyond Brief

From Idea → Live App Before Lunch

Published 3 days ago • 1 min read

Emerging Ideas

May 6, 2025

Hey, Michael here.

Last week, I stumbled onto the “Shadow Brand” idea—basically:

Pick an underserved community

Use ChatGPT for a brand voice

Fire up Midjourney for visuals

Launch a concept in under 10 minutes

​

But first some inspiration for the day:

Here’s how it went:

  1. Research (via Perplexity—seriously, it’s 🔥) I landed on r/socialanxiety, a group that could really use a quick “press here to chill” tool. (Full breakdown here.)
  2. Brand Voice (powered by ChatGPT)

Warmly reassuring: “You’re not alone.”

Quietly confident: “We’ve been there; here’s what helped.”

Gently validating: Acknowledge feelings—no shame.

Relatable vulnerability: Imperfections are human.

Low-pressure encouragement: “When you’re ready…” not “Drop everything.”

  1. Visuals (Midjourney magic) Logo, color palette, mockups—done in minutes.
  2. Prototype A simple mobile app that springs to life when anxiety spikes. Guided breathing, calm prompts, and a friendly nudge back to “you got this.”

​Meet Calmly—your pocket-sized panic button. 🚀​

Here are some brand images

Quick reminder: I built the entire Calmly site — graphics, copy, the works — in under 15 minutes. It’s live and taking sign-ups now! If we see enough interest, we’ll jump into the next phase and build the full-featured mobile app.

​Check out Camly! ​

Love The Content

Enjoying Beyond Brief? Your tip helps keep this newsletter free, ad-light, and full of the deep-dive insights you rely... Read more
​

How can we help you grow?

​

🎙️Founder, business owner, or entrepreneur? We love to chat with you on the podcast!​

​

📧 Need help with Email Marketing? Benatar Brands has you covered. With the right emails, you can make 30-40% more.

​

🌍 Looking to hire overseas growth talent? With AssistantHub, we will find you an expert at 40-80% lower costs.

​

💸 Get in front of 10,000+ founders by sponsoring this newsletter.

​

Hello

Hey, I’m Michael Benatar—founder & CEO of Benatar Brands. We’re on a mission to help you work smarter, not harder, by building AI tools that feel like a personal assistant for your day-to-day

​

113 Cherry St #92768, Seattle, WA 98104-2205

Beyond Brief

I'm a entrepreneur, podcaster, and marketer who loves to talk about business & entrepreneurship, culture & entertainment, and marketing & branding. Subscribe to my newsletter.

Read more from Beyond Brief

Emerging Ideas May 9, 2025 👋 Welcome, Curious Minds – You Made It! This is your corner of the internet for trends, tools, and ideas that’ll make you sound smarter and build faster ⚡️ Here’s what we’re unpacking today: 🎶 AI Just Dropped a Beat A new music creation tool hit the scene, and it’s wild. Think Spotify meets Soundcloud, but your brain is the producer. No piano lessons needed. 📽️ Text-to-Video Is Here (and it’s insane) Type a sentence, get a cinematic ad. This tool is so good, it...

about 8 hours ago • 3 min read

Emerging Tech April 30, 2025 Byte-Sized Bits Billionaires’ Secret Playbook: 6 Sectors They Spend on in ANY Economy Find out which markets stay bulletproof when wallets tighten and where the rich keep opening theirs: Even in a downturn, some spending never stops. People still need a roof over their heads, medicine when they’re sick, groceries to eat and utilities to keep the lights on. Businesses that deliver on these universal essentials—think affordable rentals or self-storage, clinics and...

9 days ago • 2 min read
Vibe Coding is blowing up.? So I jumped in—took a few cool ideas I’ve seen floating around and built some useful tools. Honestly, getting something working is easy. The tricky part? Making sure it’s actually usable.

Vibe Coding is blowing up.So I jumped in—took a few cool ideas I’ve seen floating around and built some useful tools. Honestly, getting something working is easy. The tricky part? Making sure it’s actually usable. But here’s the wild part: People are flipping these simple apps to clients and founders for anywhere between $3K and $50K. Here’s what I built (and yep, you can build your first one for free): 📈 Workout Tracker Get your pump on 🎨 Daily Horoscope Vibes off? ⏰ Meditation timer Get...

24 days ago • 1 min read