Beyond Brief

I'm a entrepreneur, podcaster, and marketer who loves to talk about business & entrepreneurship, culture & entertainment, and marketing & branding. Subscribe to my newsletter.

Posts Recommendations

From Idea → Live App Before Lunch

Emerging Ideas May 6, 2025 Hey, Michael here. Last week, I stumbled onto the “Shadow Brand” idea—basically: Pick an underserved community Use ChatGPT for a brand voice Fire up Midjourney for visuals Launch a concept in under 10 minutes But first some inspiration for the day: Here’s how it went: Research (via Perplexity—seriously, it’s 🔥) I landed on r/socialanxiety, a group that could really use a quick “press here to chill” tool. (Full breakdown here.) Brand Voice (powered by ChatGPT) Warmly...

3 days ago • 1 min read

Resilient Markets in Any Economy

Emerging Tech April 30, 2025 Byte-Sized Bits Billionaires’ Secret Playbook: 6 Sectors They Spend on in ANY Economy Find out which markets stay bulletproof when wallets tighten and where the rich keep opening theirs: Even in a downturn, some spending never stops. People still need a roof over their heads, medicine when they’re sick, groceries to eat and utilities to keep the lights on. Businesses that deliver on these universal essentials—think affordable rentals or self-storage, clinics and...

9 days ago • 2 min read

Turn Ideas into Profitable Apps

Vibe Coding is blowing up.So I jumped in—took a few cool ideas I’ve seen floating around and built some useful tools. Honestly, getting something working is easy. The tricky part? Making sure it’s actually usable. But here’s the wild part: People are flipping these simple apps to clients and founders for anywhere between $3K and $50K. Here’s what I built (and yep, you can build your first one for free): 📈 Workout Tracker Get your pump on 🎨 Daily Horoscope Vibes off? ⏰ Meditation timer Get...

24 days ago • 1 min read